Born and raised in Jamaica, my values and approach to business are heavily influenced by my parents. I witnessed my Mom’s integrity and dedication to improving communities through education as she built and grew our family's prep school. I saw my Dad lead by example as a police officer who oversaw island-wide telecommunication initiatives and always chose to be on the frontlines with the officers who’s safety was his responsibility. Both of my parents saw those they worked with and served as people rather than numbers or statistics, and both used their positions to be good stewards of their organizations' resources. I've spent my career applying these same values at the intersection of marketing, technology, and resource allocation for the clients I serve and the companies I’ve worked for.
These days, we can all agree, technology has made customer acquisition more complicated than ever before. Reaching the right audience, with the right message, is so important yet so much more difficult than ever before. This leads many businesses to over-invest in the wrong marketing strategies; strategies where they will never see a return on their investment. If you are looking to attract more of the right customers or are frustrated with the returns your marketing efforts are producing, we should talk.
I've spent over a decade collaborating with business owners and clients to make marketing work. I focus on connecting the dots between marketing resources, sales activities, cash-flow, advertising trends, and revenue goals. The results are scalable marketing systems designed to help organizations research, prospect, and nurture the business relationships that matter, without sacrificing time or resources that could be spent on other high-impact activities.
Outside of working with clients, I dedicate time to community development and supporting the next generation of business leaders. I've seen first-hand education’s ability to change a family's trajectory. This is why I work with the Silicon North Stars, a non-profit committed to inspiring young Minnesotans to become future leaders in technology. You can learn more about our work at www.siliconnorthstars.org.
🚴🏽 - When I’m not working or spending time with my family, you can find me on the Peloton Leaderboard → Garrio
If you are interested in learning how we can help your business acquire more of your ideal customers, let's talk. You can drop me a message here on LinkedIn and we can find a time to connect.