The Future of Digital Reputation Managment

Today we got one step closer to realizing Rachel Botsman's vision, our unique digital identities as social proof in the new economy. I for one couldn't be happier about this development. 

When Google+ is viewed through this lens it's no surprise Google is throwing their weight behind the initiative. The New York Times does a good job of explaining their motivation in the article titled The Plus in Google Plus? It’s Mostly for Google.

Additional Reading: Cloud-era authentication infrastructure taking shape.