Influencing the influencers

We need to revisit this notion of reaching one well respected and connect person who then sends information to their 'followers.'

The problem is these people are hard to find, expensive to court and quite honestly there is no guarantee they will have the desired outcome you expect.

Yes, thought leaders and influencers make us aware, the deliberation regarding the choices we make still happens with input from those in our social graphs, our friends, family, coworkers, colleagues and associates.

A better way to go about communicating a message is to influence my tribe, the people who I'm closest to, who's opinions I respect and trust, spend the most time with and *share the most with.